Born and raised in Byron Bay Peta watched the town and its population transform over the years into the innovative, mindful, relaxed yet chic beachside destination that it is today.

For her FORRM.store is all about balance, the balance between form, function, sustainability and ethics. It is considered consumption in a luxurious way that has become synonymous with the high end Byron Bay aesthetic.

We are dedicated to showcasing both Australian and International brands that embody our philosophy and values of timelessness, quality, and sustainable, ethical production.